The Sportsmen’s Lodge has been a San Fernando Valley landmark for decades, and Amalgamated Studios is participating in the update/remodel of the facility. The mid-century cool references are being highlighted on the property, and subsequently in the new identity. The new logo gives us the feeling of when the “valley” was a suburban getaway from the hustle of Los Angeles.

Retail signage varies greatly from store to store, depending on the target audience. Attached are three retail locations with different needs, thus requiring different signage solutions.

Michael Sharpe Rare and Antiquarian Books targets high end sophisticated buyers. Also they are located in a historic Pasadena Craftsman building, contributing to the overall feeling. The design solution is an Arts and Crafts font treatment, flat cut and mounted on a smooth limestone slab. The grain in the limestone (hand picked at the stone yard) contrasts beautifully with the forest green and copper of the letters and frame.

Wasteland and Diavolina sell clothing, shoes and accessories in a more typical store front retail environment. Wasteland is targeting the hip used clothing market, and Diavolina is more high end fashion. These two identities were provided to Amalgamated and we just helped with the colors and materials.

Amalgamated Studios had the unique opportunity to design the concept graphics package for Universal Studios Singapore, as shown in the rendering above. More photos are on the Resort World Sentosa website (rwsentosa.com) along with additional information about the park.

More images will be posted as construction progresses.